Chapter 6. Consumer Decision Making

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  What drives the consumer to buy Nike Zoom mercurial?  What is Nike's motto always for the customer "let have a healthy life for a better life".  Nike is the most famous brand in the world in the field of sports and outperforms Adidas as well as other sports companies with a percentage of 44% of the sports market.  It ranks first in the minds of the consumer in the sports field. ‏Which makes the consumer go to Nike. Nike sponsors the best professional players in various sports.


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