Ch. 18 - Personal Selling and Sales Management

Steps selling process:

Social media is used to promote and redirect potential customers to their website, as well as get professional players to advertise by playing important matches.

  Nike sports shoes are among the best sports shoes, distinguished by the manufacture that does not harm nature.  This is what sets them apart from their competitors.

  Closing Sale: Nike makes price not an issue by emphasizing the value, quality and exclusivity of the shoes and helping people lead a healthier and better life